Track, Trace & Trade

TRACK - Registered Products

TRACE - Validate Provenence

TRADE - Marketplace

The Liberty Post & Co. Advantage

First to Market

We are already in the market with verified products and consumer engagement solutions. We have a network of distributors and retailers looking for great products

Leading Technology

We have proven and tested technology that has been deployed across several continents already. We understand supply chains and have the team to take this project forward at pace

Ease of Use

We understand that technology needs to be easy to use. If you can use a smart phone you can use our technology. We try to keep things simple to maximise adoption

---

​All of our technology has been developed using the best available technologists and university researchers.
We have collaborated with industry to ensure our technology is easy to use.

Market Adoption

The three core strategies proven to drive business and reach new audiences.

---

Events

​Monthly events where our suppliers get the opportunity to take centre stage and promote their products direct to a targeted audience.

---

Partnerships

• Food services suppliers.
• Independent retailers.
• Wholesale buyers.
• Group buyers.
• Sales agents.

---

Digital Marketing

• Facebook advertising.
• LinkedIn campaigns.
• Instagram advertising.
• Search engine optimised website.
• Google ad-words campaign.

---

​We have an active campaign from our sales staff, brand ambassadors and partners to encourage producer adoption and consumer awareness.

Distribution Channels 

Supply Chains

We adopt the “direct source + direct sale” model. In doing so, we integrate supply chain resources to enable direct warehouse distribution, direct procurement from factories, reduced in-market risks resulting in competitive insurance premiums and product quality assurance through direct sourcing. We have already entered into supply chain strategic agreements and discussions with major online/offline distribution chains, as well as with multiple brands such as Ecuadorian Chocolate.

Gen-Z

We know generation Z- those born between 1990 and 2010 have vastly different buying patterns to other generations. They want more visibility on product origins, ingredients and environmental impact. Our technology and network allows your business to meet their demands.

Retail Partners

With several distribution partners already in place, we are set to rapidly grow the online/offline referral and distribution channels. At the same time, we have distribution channels established via a network of mini-stores and university / higher education institutions. We have entered agreements with organisations and KOLs through which we access tens of millions of fans. Distribution network infrastructure includes Web APP, Website, Retail Networks and institutional sales collaboration channels.